Why Content Is Replacing Clicks as the Cornerstone of Digital Marketing
Digital advertising over the past 10 years has become fixated on clicks and conversions. How much money does an advertiser need to shove into Facebook to generate how many leads? While that advertising...
View ArticleHow Not to Grow Your Brand’s Social Following
Today, 72% of Americans use some type of social media. And they’re using it regularly: Pew Research Center reports that seven in 10 Facebook users and around six in 10 Instagram users visit the sites...
View ArticlePersonalization is Transforming as Privacy Forces a Consumer Data Drought
Facebook announced that it is creating new avenues for “personalization” as targeted advertising becomes more difficult due to privacy changes and data collection restrictions. Facebook’s adaptations...
View ArticleDigital Ads Are Getting Much More Expensive as E-Commerce Booms
The cost of digital advertising has skyrocketed over the past 18 months, climbing along with e-commerce spending. That’s according to a report by digital marketing firm Merkle. Merkle found the...
View ArticleIt’s Time to Leverage the Entire Digital World in Your Marketing Strategy
On any given day, a consumer will switch between scrolling social media, listening to their favorite playlist, browsing products online, bingeing shows on a connected TV (CTV), and more. This is why in...
View ArticleThe Power of Choice is Rekindling the Connection Between Consumers and Marketers
Today’s media experience is as unique as the fingerprints once used to unlock our smartphones. Technology has enabled the advent of avatars, queues, playlists, social media feeds, and subscriptions...
View ArticleAdriel Raises $13 Million Series B to Power Multi-Channel Marketing
The all-in-one digital marketing platform Adriel announced this morning that it had raised $13 million in Series B funding to scale its platform into an “end-to-end ad operations system.” Shinhan...
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Top 7 Digital Marketing Trends for Agencies
To keep up, agencies need to take initiative as soon as a marketing trend begins. This not only helps your clients stand out in their markets, but it also helps you become a leading agency in your own...
View ArticleScibids Offering Promises Greater Media-Buying Transparency
Scibids, the global leader in artificial intelligence for digital marketing, announced a partnership with Tinuiti, the largest independent performance-marketing firm across streaming TV, Google, Meta,...
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Informing the Agency 2024 Marketing Plan
Ever wanted an inside peek at what your agency competitors are doing? Curious if you’re spending too much time managing accounts compared to other agencies? Wondering if your pricing structure compares...
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