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Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics
Brands surveyed by Street Fight rate email, direct mail, and their company page on social media as their most effective local marketing tactics. At the same time, a small group of early adopters is...
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3 Advantages of Private-Label or In-House Affiliate Marketing
The affiliate space continues to become more innovative each year. As a result, clients are looking for ways to enhance their affiliate programs. This could include anything from cross-device tracking...
View ArticleChrome Cookie Changes to Affect All—Not Just the Top Line
Photo by Chris Ried. Game of Thrones is about to end its reign on Sunday night television, and as I’m watching, I can’t help but notice a parallel to ad tech. It’s not my proudest moment. Still, one of...
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Why Marketers Still Struggle With One-to-One Personalization
Photo by Mario Purisic. Personalization has long been touted as the future-proof way for businesses to connect with and retain customers. With Gartner predicting enterprises will win or lose due to...
View ArticleB2B Video Marketing Grows Up, Getting Briefer and Garnering More Attention
The standards for B2B video marketing are rising as marketers get the hang of the hottest, no longer so new medium. Marketers are learning to keep things short and sweet, decreasing the average video...
View ArticleHeard on the Street, Episode 30: The Art of Digital Persuasion, with Jeff...
Amid accelerated disruption in digital media, consumer touch points continue to fragment. That includes a growing list of interfaces and delivery channels for content—everything from smartphones to...
View Article4 Major Takeaways About Consumer Privacy Concerns
Location data firm Factual commissioned a study conducted by the University of Southern California applied psychology master’s program to take the pulse of consumers on data privacy. Unsurprisingly,...
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The Risks and Outsize Rewards of Political Branding
In a time of unprecedented political partisanship, the risks and rewards of corporate political messaging are amplified. Viral marketing strategies including Nike’s partnership with racial justice...
View Article4 Lesser-Known Social Platforms Effective For Marketing
Ask someone to name a social media platform, and you’ll probably get the same answers: Facebook, Instagram, Twitter, and so on. But it’s easy to forget that there are other powerful social platforms...
View ArticleMaking Human Connections in the Age of Automation
The end of the decade marks a challenging time for marketers as they attempt to envision the next 10 years. At the turn of the 2010s, no one could have envisioned the advanced AI-powered marketing and...
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How to Stop Getting Bogus Leads from Facebook Ads
Photo courtesy of Shop Catalog. “Leave me alone.” “I’m not interested.” “Who are you?” Like a discordant refrain, these familiar phrases can feel like they’re playing on loop when following up with...
View ArticleCreating and Maintaining a Cohesive Digital Brand Image
Visual consistency is about perception. It’s the ability to pick out, recognize, and immediately understand something you see. Coca-Cola is a great example. You can instantly recognize the simple,...
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SMB Resellers and Agencies: How to Make the Most of the Conversions Objective
Whether you’re an agency or an SMB reseller who delivers ads for small businesses, you’ve probably heard about Facebook’s Conversion Marketing Objective. Perhaps you have been wary of trying it out, or...
View ArticleSocial Selling Helps Boost Sales
Not that long ago, consumers didn’t have information at their fingertips and businesses were successful in using outbound sales and marketing methods such as cold calling and email blasts to close...
View ArticleTreat the Economic Symptoms of Coronavirus with Proactive Brand Management
Around the world, brands are bracing for the impact coronavirus will have on their business and workforce. As it continues to spread, your business is probably focused on limiting contagion in the...
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Facebook’s Significant Edits: How to Minimize the Risk of a 20-40% Hit to...
Don’t mess with the algorithm. That’s the fundamental idea behind Facebook’s significant edits. There’s a lot more to it, of course, and we’ll get into all that, but here’s the primary reason why you...
View ArticleRely on Empathy to Stop Second-Guessing Your Covid-19 Marketing Strategy
As marketers, we are understandably doing a lot of second-guessing when it comes to how we communicate in the midst of Covid-19. Who could blame us? It’s a safe bet that this is the first pandemic we...
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The Impact of Covid-19 on Marketing and the Best Ways to Deal with It
Working from home is gaining popularity due to the Covid-19 pandemic that has put the world under siege. To stop the spread of the virus, everybody has been asked to practice social distancing, avoid...
View ArticleThe Importance Of Marketing Localization During Times Of Disruption
As the world continues to grapple with the Covid-19 pandemic, it is more important than ever for retailers to stay connected to their local communities in order to stay relevant. New challenges are...
View ArticleHow to Apply Digital Marketing Principles to Traditional Media Channels
The right message, at the right time, shown to the right person. That was probably the first thing we were taught about marketing. Even as the martech stack becomes more advanced, the integrations...
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