Improving Satisfaction with Digital Customer Service
Satisfied customers are a mark of success for any business. They’re likely to spend more money, be more loyal, and recommend your brand to others. Of course, unsatisfied customers are often the...
View ArticleHow to Tell Customer Stories During a Pandemic
Covid-19 has forced every company to re-evaluate how they do business. From supply chains to marketing, everything must come under a microscope. How do we continue to market our company and tell our...
View ArticlePredictions Roundup: Location Consolidation and the Rise of BOPIS
Tis the season for annual predictions. As we promised in our monthly theme for January, we at Street Fight are projecting outcomes in local commerce, media, and advertising for 2021. Of course, this...
View ArticleHow Privacy Will Change Digital Marketing This Year
The marketing industry finds itself facing the most significant disruption since the inception of digital: privacy changes, especially the end of third-party cookies. Google Chrome is inching closer to...
View ArticleDigital Marketers Deploy AI to Break through the Noise
Consumers have spent more time at home in the past year than ever before, but getting their attention has never been harder. What gives? Not being able to rely on billboards and other out-of-home...
View ArticleWhy Content Is Replacing Clicks as the Cornerstone of Digital Marketing
Digital advertising over the past 10 years has become fixated on clicks and conversions. How much money does an advertiser need to shove into Facebook to generate how many leads? While that advertising...
View ArticleHow Not to Grow Your Brand’s Social Following
Today, 72% of Americans use some type of social media. And they’re using it regularly: Pew Research Center reports that seven in 10 Facebook users and around six in 10 Instagram users visit the sites...
View ArticlePersonalization is Transforming as Privacy Forces a Consumer Data Drought
Facebook announced that it is creating new avenues for “personalization” as targeted advertising becomes more difficult due to privacy changes and data collection restrictions. Facebook’s adaptations...
View ArticleDigital Ads Are Getting Much More Expensive as E-Commerce Booms
The cost of digital advertising has skyrocketed over the past 18 months, climbing along with e-commerce spending. That’s according to a report by digital marketing firm Merkle. Merkle found the...
View ArticleIt’s Time to Leverage the Entire Digital World in Your Marketing Strategy
On any given day, a consumer will switch between scrolling social media, listening to their favorite playlist, browsing products online, bingeing shows on a connected TV (CTV), and more. This is why in...
View ArticleThe Power of Choice is Rekindling the Connection Between Consumers and Marketers
Today’s media experience is as unique as the fingerprints once used to unlock our smartphones. Technology has enabled the advent of avatars, queues, playlists, social media feeds, and subscriptions...
View ArticleAdriel Raises $13 Million Series B to Power Multi-Channel Marketing
The all-in-one digital marketing platform Adriel announced this morning that it had raised $13 million in Series B funding to scale its platform into an “end-to-end ad operations system.” Shinhan...
View ArticlePredictions Roundup: Location Consolidation and the Rise of BOPIS
Tis the season for annual predictions. As we promised in our monthly theme for January, we at Street Fight are projecting outcomes in local commerce, media, and advertising for 2021. Of course, this...
View ArticleHow Privacy Will Change Digital Marketing This Year
The marketing industry finds itself facing the most significant disruption since the inception of digital: privacy changes, especially the end of third-party cookies. Google Chrome is inching closer to...
View ArticleDigital Marketers Deploy AI to Break through the Noise
Consumers have spent more time at home in the past year than ever before, but getting their attention has never been harder. What gives? Not being able to rely on billboards and other out-of-home...
View ArticleWhy Content Is Replacing Clicks as the Cornerstone of Digital Marketing
Digital advertising over the past 10 years has become fixated on clicks and conversions. How much money does an advertiser need to shove into Facebook to generate how many leads? While that advertising...
View ArticleHow Not to Grow Your Brand’s Social Following
Today, 72% of Americans use some type of social media. And they’re using it regularly: Pew Research Center reports that seven in 10 Facebook users and around six in 10 Instagram users visit the sites...
View ArticlePersonalization is Transforming as Privacy Forces a Consumer Data Drought
Facebook announced that it is creating new avenues for “personalization” as targeted advertising becomes more difficult due to privacy changes and data collection restrictions. Facebook’s adaptations...
View ArticleDigital Ads Are Getting Much More Expensive as E-Commerce Booms
The cost of digital advertising has skyrocketed over the past 18 months, climbing along with e-commerce spending. That’s according to a report by digital marketing firm Merkle. Merkle found the...
View ArticleIt’s Time to Leverage the Entire Digital World in Your Marketing Strategy
On any given day, a consumer will switch between scrolling social media, listening to their favorite playlist, browsing products online, bingeing shows on a connected TV (CTV), and more. This is why in...
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